In beginning of 2017 Nike Training launched a new and irreverent brand statement - Stop exercising. Start training. Today this is still the leading message and I have been a part of launching, extending and connecting the message with consumers digitally in Europe. 

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The work has involved several email campaigns for various product innovations, social media hacks, disruptive PR events and in-app activations. 

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The campaign has shifted consumer mindset and moved the brand positioning across the market. 

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