In my latest role at Nike I had the responsibility to launch the new Nike app for NikeWomen and Nike Training in Europe. I now develop the consumer journey within the app for these two categories, designed to give consumers a personalized insider experience of Nike. This work includes creating the most premium and exclusive content for a targeted brand experience.

This role requires working in a truly cross-functional manner (Brand, Retail Brand, Public Relationships, Sports marketing, Brand Design), integrating every consumer touch point for the most seamless journey.