NIKE'S FIRST EVER YOUTUBE SERIES

Nike launched its first ever youtube series in January 2016. The mini series, starred Brigitte Lundy-Paine, featured two sisters giving each other a New Years challenge.  

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I was part of the digital group leading the launch in Europe. We developed re-active media targeting strategies, piloted membership strategy through the NikeWomen Edit and a dedicated newsletter, plus powered the full digital eco-system throughout the several weeks long campaign. 

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