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Julia Segall
Julia Segall
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LDN Editorial
Global pilot to explore how Nike could increase daily active users through editorial content and targeted unlocks through clearly segmented journeys.
Role: part of the core team driving overall strategy and defining the member experience.
Defined Member Segments
Clearly defined member segments & journeys focusing on members level of sport engagement, rather than siloed category interest.
Testing UX & Data Feedback Loop
I led the workstream to develop new interface that could allow for a better UX experience as well as more sophisticated data input.
Content Journeys & Unlocks
Journeys created through a channel first mindset. Delivering a true digital first on-going experience.
Weekly Read & React
Weekly monitoring of data to evolve reactively to input from members and performance of each content piece.
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