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Julia Segall

2022

Nike 

LIFECYCLE BRAND MANAGER

  • Set out a clear vision and successful strategy for the Lifecycle function in London post re-organisation, this is currenly being adapted in other cities. 

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  • Brought to life pinnacle experiences across performance and lifestyle on an on-going basis for members in London. Owning end-to-end process, from idea to execution. 

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  • Received EMEA company wide Maxim award for 'Serving the athlete', recognising the way we bring to life our member activations in the city. 

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  • Coached and managed Lifecycle Brand Specialist. 

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  • Currently stretching to partly cover the Senior Director role, which involves coaching and managing five specialist and managers in the Consumer Direct Marketing offense.

2019

Nike 

EMEA WEST MEMBERSHIP BRAND MANAGER

  • Led the mebership editorial offense for women, delivering excellent creative work in partnership with brand & studio, while maximising our testing and insight capabilities. 

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  • Key contributor to the London Editorial Pilot; development of content strategy, creation of innovatinve digital experiences to optimise personalissation. Led collaboration with EMEA, Global and cross functional efforts. 
     

  • Responisble for driving SNKRS strategy in territory & led best-in-class firestarter executions such as BSMNT, AM90 Recraft x Offspring, AM720 x OBJ

 

  • Coached and managed specialist & intern. 

2017

Nike 

EMEA WEST DIGITAL DIRECT SPECIALIST

  • Led digital execution across Nike.com and social media for the award winning campaign 'Nothing Beats a Londoner' - resulting in the biggest takeover of Nike.com and longest in-real-time social media campaign for EMEA West

 

  • Redefined social media strategy for @nikelondon and partnered with crossfunctional team to successfully bring it to life

 

  • Revamped the city page strategy for London, recognised as visionary approachby Global digital lead. Key executions included LDN: On Air, London Marathon,FTBL World Cup

 

  • Project lead on enhancing London Youth Games' digital presence, includingimprovement of their web & app capabilities, defining channel strategies andimplementing new VC and tone of voice

 

  • Digital lead on key seasonal campaigns such as Air Max Dia MemberPhotoshoot and SP19 Tech Pack featuring Letitia Wright, Dina Asher-Smith and Alex Oxlade-Chamberlaine

2017

Nike 

EMEA BRAND SPECIALIST TRAINING
TARGETED COMMS MANAGER NIKEWOMEN & TRAINING (STRETCH)

  • Led the European launch of Nike app for NikeWomen & Nike Training by developingconsumer journeys across categories

 

  • Responsible for creating and executing seasonal email strategies across NikeWomen & Training

 

  • Partnered with affiliate marketing to test new digital widget on partner sites tocreate a seamless brand experience to Nike.com

 

  • Led EMEA wide digital strategies for key seasonal campaigns such as Force is Female featuring Ibeyi, launch of NTC Yoga & Stop Exercising. Start Training.

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2016

Nike 

WE DIGITAL BRAND SPECIALIST NIKEWOMEN & TRAINING

  • European digital lead for FKA Twigs collaboration. Full responsibility to createEMEA digital destination, roll out across owned platforms and retail partners.Acknowledged with monthly team award.

 

  • Key contribution in launching Nike's first ever YouTube series in Europe. Developedre-active media targeting strategies, new women's membership launch strategyand powered a full digital eco-system roll out across two months with weeklycreatives.

 

  • Launched numerous seasonal innovations across the digital eco-system such as Nike Free, Women's first plus size concept, sports bras and Metcons

 

  • Responsibility to host weekly digital territory IMMs

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  • Coached and managed interns

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2015

Nike 

WE DIGITAL BRAND INTERN NIKEWOMEN & TRAINING

  • Key responsibility was to manage NikeWomen's social media presence in Europe onFacebook (paid and organic), I developed and rolled out seasonal, weekly andreactive plans across Western Europe (seven markets). Led weekly calls with partner agency.

 

  • Creative development of European content, localisation of global posts andapproval of local initiatives

 

  • In partnership with the media team, I developed successful plans for testing targetaudiences and creative optimisation

 

  • Contributed to the development of the NikeWomen Edit to test a mobile firststrategy for our female consumer and later fully responsible for content strategyand execution of it.

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EDUCATION

DEGREES

B. Sc. International Business and Marketing

Uppsala University

2011-2015

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Certificate Fashion Merchandise

California State University, Los Angeles

2013-2014

COURSES

Digital Photography, Umeå University

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Creative Writing, Linneaus University

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Sociology. Sustainability,Visual Methodologies,Media & Communication

Amsterdam UniversityCollege

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