Lead multiple influencer campaigns in collaboration with Performance Marketing across multiple markets in Europe. The key task has been to develop and execute creative strategies to engage targeted audiences, while extending the reach of campaigns. 

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I have worked for various Nike campaigns across multiple categories, which has lead to a great variety in strategies. It has always been a game of finding the right balance between delivering the right message, while keeping the authenticity of the influencers' own channels. 

 

This work has involved partnering with top influencers as well as discovering new talents across digital platforms. 

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